In what seems a desprate attempt to stay relevant and “with it” Esquire have launched their December magazine in Augmented Reality . The AR app gives you; a 3D cover with Robert Downey Jr., a weather-changing fashion portfolio, a time-sensitive Funny Joke from a Beautiful Woman with Community’s Gillian Jacobs, plus a song, a photo sideshow, and a face-recognition ad from Lexus.

It’s kind of cool in a gimmicky 90’s way, when interactive print media was relevant.

Hearst, Esquire’s publisher, would have been better off making a mobile application and driving their readers buying power to physical locations in the real world instead of stuck behind a computer.

Via AP , Fast Company

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