Burberry Winter 2008/9 Campaign Debate

So I was reading the South African street style blog and they raised a question that we have discussed peripherally before here on the frock report – in relation to Zara.
The blogger was concerned that international labels don’t pay attention to the fact that we are operating in a different season here in the Southern hemisphere so they run adverts that are clearly directed at the northern hemisphere. Hence the ad that ran in the August and September edition of Elle: The Burberry autumn/ winter campaign featuring the delicious Sam Riley (who played Ian Curtis in last year’s Anton Corbijn film Control) and model Rosie Huntington-Whiteley. The couple were shot by Mario Testino in black and white with more than a hint of nostalgia . The Creative director of Burberry Christopher Bailey said the campaign captures the poetic melancholy and romance of the winter collections.

So here is my take on this: I hate to be treated differently just because I am in the Southern hemisphere – call this a throwback to being heavily isolated during apartheid. Read More…