By Sandiso Ngubane |
2010-12-15 10:25:03
Angie Hattingh, the soon-to-be former editor of ifashion.co.za
As of January 2011, Angie Hattingh will no longer be editor at ifashion, the online fashion news website that she has run since inception six years ago. Emma Jordan will be replacing her. The Frock Report asked Angie about her time at ifashion and what Emma Jordan needs to know as she embarks on taking over the running of South Africa’s biggest online fashion portal.
Frock Reporter: After six years of iFashion, what prompted the decision to leave?
Angie: I’ve been working on growing iFashion into a vital and trusted news source for the local fashion industry for six years almost completely by myself. The time was ripe for me to hand over all of my responsibilities to a team. Each part of the team is specialised, fulfilling one aspect of my total contribution. This is a necessary part of growing a business and I am very excited for the future of iFashion. I am also super excited for my new project, which I’ll tell you more about in due course.
Frock Reporter: What are you most proud of about your years at iFashion?
Angie: iFashion is like my child. I am very proud of everything she is. When I started there was nothing like that online – let alone in South Africa. Everything I did was purely from the gut and organically evolved as the fashion industry came to use the internet more and more. We now have the largest online archive of South African fashion photos – the only one of its kind in the world. We connect hundreds of employers with employees every month and our trend reports are used by fashion colleges, buyers and trend forecasters locally and internationally.
Frock Reporter: What would you say was the best part of your job?
Angie: It’s the small things that I get off on – when someone tells me about how iFashion inspired them to start their own business or how an article they read prepared them to grab an opportunity that came their way. Or when a designer gets a big order from an overseas client who found them through the iFashion galleries. When I hear that iFashion has in some way helped people that makes me very happy.
Frock Reporter: If there’s one piece of advise you could give to Emma Jordan, what would that be?
Angie: I specifically chose Emma because she already has so many of the required skills and characteristics for this job. She understands what iFashion brings to the local fashion industry and how necessary it is to maintain our integrity and independence. My simplest advice to her would be that she should keep in mind that iFashion is a service to the community and that everything she can do to help the industry grow, prosper and evolve is what she should focus her love and attention on.
I am of the opinion that Angie and iFashion’s contribution to South Africa’s fashion industry is one that must be applauded. More than any other publication- online and otherwise- no one has served the industry and the fashion community at large better than they have. We wish Angie all the success with her new endeavours and congratulate Emma Jordan on her new position.
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