Last year saw the emergence of a new breed in fashion commentary; fashion bloggers had arrived. For the first time magazine editors of Anna Wintour’s stature had to share the front rows of fashion week with the likes of Bryan Boy. The local industry quickly caught on the trend and now even on our shores, bloggers are afforded the opportunity to be a part of the industry, invited to events and share a platform with other established commentators. Bloggers have officially arrived and for me in 2010, three local bloggers deserved the title of power blogger and they are…
2010 saw Mili being catapulted to South African Power Blogging status with her Miss Milli World blog. A journalist by profession, Milisuthando Bongela this year judged the ELLE New Talent at SA Fashion Week and the LISOF awards. She also runs a weekly column that appears every Friday in the Mail and Guardian Newspaper in addition to making local fashion accessible through her “Pulchritude” initiative.
O Magazine fashion editor Robyn Cooke and power blogger in her own right became entangled in a debate about the inaugural African Fashion Awards, where she was one of the judges. Controversy about the winners and nominees led Robyn to blog about the judging process. She’s also an SA Blog Awards winner.
Eduardo Cachucho (a.k.a The Fake Sartorialist)
The Fake Sartorialist Eduardo Cachucho sparked global controversy with his manipulation of images from various blogs. The “real” Sartorialist Scott Schuman himself had to personally ask this blogger to stop using his name and manipulating his world famous photographs. Even the New York Times picked up on the story.
As of January 2011, Angie Hattingh will no longer be editor at ifashion, the online fashion news website that she has run since inception six years ago. Emma Jordan will be replacing her. The Frock Report asked Angie about her time at ifashion and what Emma Jordan needs to know as she embarks on taking over the running of South Africa’s biggest online fashion portal.
Frock Reporter: After six years of iFashion, what prompted the decision to leave?
Angie: I’ve been working on growing iFashion into a vital and trusted news source for the local fashion industry for six years almost completely by myself. The time was ripe for me to hand over all of my responsibilities to a team. Each part of the team is specialised, fulfilling one aspect of my total contribution. This is a necessary part of growing a business and I am very excited for the future of iFashion. I am also super excited for my new project, which I’ll tell you more about in due course.
Frock Reporter: What are you most proud of about your years at iFashion?
Angie: iFashion is like my child. I am very proud of everything she is. When I started there was nothing like that online – let alone in South Africa. Everything I did was purely from the gut and organically evolved as the fashion industry came to use the internet more and more. We now have the largest online archive of South African fashion photos – the only one of its kind in the world. We connect hundreds of employers with employees every month and our trend reports are used by fashion colleges, buyers and trend forecasters locally and internationally.
Frock Reporter: What would you say was the best part of your job?
Angie: It’s the small things that I get off on – when someone tells me about how iFashion inspired them to start their own business or how an article they read prepared them to grab an opportunity that came their way. Or when a designer gets a big order from an overseas client who found them through the iFashion galleries. When I hear that iFashion has in some way helped people that makes me very happy.
Frock Reporter: If there’s one piece of advise you could give to Emma Jordan, what would that be?
Angie: I specifically chose Emma because she already has so many of the required skills and characteristics for this job. She understands what iFashion brings to the local fashion industry and how necessary it is to maintain our integrity and independence. My simplest advice to her would be that she should keep in mind that iFashion is a service to the community and that everything she can do to help the industry grow, prosper and evolve is what she should focus her love and attention on.
I am of the opinion that Angie and iFashion’s contribution to South Africa’s fashion industry is one that must be applauded. More than any other publication- online and otherwise- no one has served the industry and the fashion community at large better than they have. We wish Angie all the success with her new endeavours and congratulate Emma Jordan on her new position.
She may have rocked TV ratings with her controversial “blue cheese and croissants” appearance on 3rd Degree, which catapulted her to no.9 on Twitter’s global trending list, but Khanyi Mbau is not on the list of 2011′s most anticipated celebrity endorsement deals.
Okay, that’s just me being silly.
Here’s the list of 2011′s most anticipated “faces of fashion”, as the Independent UK reports:
Rafael Nadal for Emporio Armani underwear
Blake Lively for Chanel
January Jones for Versace
Julianne Moore for Talbots
… and Tom Brady for Under Armour.
… or this is, at the least, what the red carpets will have us believe.
From Heidi Klum to Blake Lively, Lady Gaga to the all-grown-up Emma Watson (or Hermione Granger to Harry Potter fans); the red carpets are filled with celebs in lace dresses, particularly black ones. I, too, love lace and if it is the look of the season, then I’m definitely going on a lace chase.
Read world renowned fashion scribe Suzy Menkes’s take on the “Amazing Lace” trend, here
If rumours are true, Blake Lively will be the new face of Chanel. According to The Telegraph the Gossip Girl star who has worn Chanel on the red carpet repeatedly this year, was reportedly photographed by Chanel’s creative director Karl Lagerfeld in a Paris hotel for the ad campaign last month.
Famous for her bad girl antics on screen, 23 year old Lively has been a hit with the fashion crowd this year, appearing in hot designer wear on every red carpet and gracing the front-rows of designer shows from New York to Paris. Since exploding on to the fashion scene, the star has earned a place on several best-dressed lists and landed two US Vogue covers.
Definitely one to keep an eye on!
If you’re in Joburg this weekend be sure to catch the Pulchritude pop-up store at Trabella in Illovo. The brainchild of fashion blogger Milli Bongela , Pulchritude is devoted to selling gorgeous wares from a host of S.A’s coolest designers. Usually a monthly fixture at the Parktown North food market, Pulchritude is opening its doors for extended holiday shopping starting tonight.
Who is the inaugural winner of ELLE Magazine’s Fresh Face Talent Search? The answer is somewhere on this blog, and if you have it you may just win a R 1,000 hamper from Kellogg’s Special K and lingerie designer Ruby, that includes a designer bikini. So, email your answer to email@example.com to stand a chance and keep reading the Frock Report!
Designer Phoebe Philo has managed to condense Céline’s chic, minimalist aesthetic into a capsule trouser collection called Five Perfect Trousers.
My knees get weak at the sight of those Pleated Tapered Legs. Which ones are your favourite?
Model and television star Alexa Chung is being called the Kate Moss of her generation as her style continues to garner attention. The star of ELLE UK’s November 2010 issue was last night awarded in the British Style category at the British Fashion Awards. Her style is quite something and she’s apprearing on best dressed lists the world over. As for the “Kate Moss of her generation” title, given to her by a New York Times writer… I do not know. That would make her a style icon, now wouldn’t it?
A little like a chameleon, adaptable to any situation and circumstance is how one Alexandra Robertshaw describes herself. And these traits are exactly what the judges of ELLE Magazine’s Fresh Face Talent Search required. The 17 year old from Johannesburg was last night announced as the inauagural winner of the talent search, one of many ELLE powered competitions aimed at strengthening South Africa’s fashion industry.
Robertshaw walks away with prizes to the value of R 45, 000 from various sponsors and will be the star of ELLE’s April 2011 issue. The other seven finalists will be featured in the January issue alongside Robertshaw and I keep wanting to call her “Bradshaw”
She also receives a two-year contract with BOSS models, will be appearing in the Woolworths campaigns for winter and summer 2011and check this… she’ll only be in matric next year. I bet the jocks at her school are swooning. Congratulations, Bradshaw… I mean… Robertshaw!
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