A SNAPSHOT OF THE MR P-ONLINE WEB LAYOUT DISPLAYED ON A SCREEN

Mr Price will be open 24 hours starting Monday 30 July when the clothing retailer’s online store opens to the public. Members of the fashion media were recently taken to Mr Price HQ in Durban to test drive the e-commerce site that is set to take South African online retail industry by storm. A new study by internet research firm World Wide Worx found that most South Africans access the internet via mobile phone. They point out that 59% of the people they sampled in the study had any internet access at all. Of these only 5% access the web on a PC. The genius of Mr Price’s online offering is that it allows users to shop whether they are on a PC, tablet or mobile phone. This will definitely give the retailer a wider reach. Secondly, the fact that non-credit card holders are not discriminated against can only be a plus for Mr Price. Payment options include credit card, debit card, EFT, gift vouchers, store card and even cash-on-delivery should you decide to pick your order up at a branch near you. There’s also a social element to the e-commerce site with users being allowed to share, like and pin their favourite items and wishlists. The site will also feature video content and information about the various trends that one can buy.

MEMBERS OF THE LOCAL FASHION MEDIA WERE ON HAND TO TEST DRIVE THE NEW MR PRICE ONLINE STORE

Having experienced the online store first hand, I can honestly say Mr Price are on to something. My delivery was made less than 24 hours from the time I placed my order. While no mistakes were made in terms of my sizes, colour preferences, etc, it is also comforting to know that one has 30 days within which to return any merchandise via post office, courier or the nearest Mr Price outlet.

mrp.co.za goes live on Monday 30 July