Guess Inc has collaborated with Swedish fashion blogger Elin Kling on a new collection under its label Guess by Marciano. The collab follows another one she did last year with retailer H&M and Fairchild Fashion Media’s recent acquisition of a blog portal she co-founded with Christian Remrod. The acquisition set off a media controversy with bloggers featured on the portal- Bryan Boy and Rumi Neely to be precise- complaining that they were not informed about it.

Kling posted some behind the scenes shots of the campaign shoot for the Guess collab on her blog earlier today.

ELIN KLING ON THE SET OF HER GUESS CAMPAIGN SHOOT

According to WWD, the collection will launch at more than 100 Guess stores worldwide and several other outlets. There is as yet no indication that it will be coming to South Africa.