Speaking of quality, the much anticipated ZARA store finally opened its doors to the public on Thursday delivering what I expect to be a blow to the unfairly priced, slack on quality offerings by the likes of YDE. If one thinks of a blazer from ZARA that costs R 500 in comparison to what has become a norm- I’ve come to expect paying twice that at our local retailers- it doesn’t take a rocket scientist to figure out where I’ll be make my purchases. Which is a pity, because I do enjoy wearing local. But if local can not meet me halfway with decent fabrication, who am I to refuse to pay less for great quality.
What I do hope for, however, is that ZARA’s entrance into the South African market will only serve to remind local retailers that customer is King. It’s time for a return to basics, not only in terms of the quality to which I refer to, but also in terms of service and providing customers with a shopping experience rather than just another trip to decreasing bank balances in return for very little and bad attitude from retail staf.
Im commenting because of your comment about the bad attitude of the service staff. SA does not know what service means. the service industry definately needs a revamp, or paradigm shift or just staff that are appointed notbecause they are passioante about fashion and people but about service. To my understanding the prices are high because of the manufaturing costs in SA that are high; but personally I would much rather pay a high price because a community project is manufacturing the clothing somewhere in Soshanguve or Alex, than China or India, because lets face it the givenerment is not going to get us out of the high financial and unemployment levels we are at, so instead of complaining about it, i think we should do something about it. [I am aware though that some of the SA brands do manufacture in India, i read labels]