Sanche Frolich of Story

Story, one of South Africa’s most innovative labels, has already become a hot ticket at Fashion Week despite its fairly recent addition to the fashion fold.

Designer Sanche Frolich had this to say of her new Spring/Summer collection ahead of the runway show:

“It’s a journey into luxury. Sheets of barely there chiffon and featherlight organza create a look as light as air. Graphic cuts and splashes of colour keep the mood contemporary. I’ve used sugary shades with natural tone fabrics and local craft details. It’s very eclectic. I’ve never done anything like it. It’s full-colour and very feminine.”

Sanche also chose to work with crafters from the DAC for the first time.

“They added a lot more finer detail. The garments are a lot more intricate and interesting. Instead of traditional African beading we introduced glass and wood. We also used painted fabrics.”

But the best news of all is that Sanche’s stall at the Sandton Convention Center where she’ll be selling her wares, is bigger than ever. Story hits the catwalks on Friday 29 at 17h00. Pics by Jurie Potgieter.

RM

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