For a case study on how to run a drinks writing competition, the Franschhoek Literary Festival should climb down from their wooden rocking horses and consult with Brandhouse who run the Responsible Drinking Media Awards.
For starters, prize money is nearly quadruple the R25,000.00 offered by the prickly rodent. An amount which has not increased in five years, even if it is such a lavish sum for John Maytham he was unable to find anything worthy to lavish it upon. After all, 25K must be the equivalent of a couple of voice overs. Silence from Canuck Chris and the French Hope as the prize does not sound quite so grand in dollars or euros.
The non-award of the “5TH ANNUAL SOUTH AFRICAN WINE WRITERS AWARD” is a scandal with more legs than Oscar Pistorius. In spite of twenty entries received, including one from the 2012 Louis Roederer Wine Columnist of the Year – a prize presumably judged at least in part on his entry in this competition and not because he imports Louis Roderer bubbles into SA as some cynics maintain (thank heavens for blind judging!) – Solomons see no evil, speak no evil, hear no evil (below) reached a “unanimous decision this year that not one of the entries lived up to the expected literary and technical qualities of wine writing” according to Franschhoek Literary Festival Director Jenny Hobbs. Up to a point, Lord Copper, up to a point.
Now that the Franschhoek Literary Festival has put the RM Williams into the goolies of SA wine writing by wastepaperbasketing the 20 entries for the annual Franschhoek Wine Writers Prize this year, it looks like SA wine will increasingly have to rely on the likes of Guy Collins who writes on SA wine for Bloomberg from London. Picked up yesterday by Business Day in a major spread “SA wine industry set to beat export record” his numbers are more of a joke than the stats of corked wines at the recent Old Mutual Trophy Wine Show.
The sub-headline crows “growers raise a glass to another good year with exports rising 496 million litres” except the total volume was 460.9 million litres so the previous figure must have been -35.1 million litres. Perhaps consumers returning corked bottles?
Lenin’s tomb reopened on Red Square yesterday after refurbishment due to water seeping into the foundations. Which was quite appropriate as towards the end of his life, Lenin became a mushroom due to overconsumption of fly agaric according to Russian musician Sergey Sholokhov. Could this be the reason behind the irrational behaviour of the trio of judges at the controversial Franschhoek Wine Writers’ Prize this year? They had transformed from mammal to fruit (below) as painted by Guiseppe Archemboldo.
Don’t know whether to award the logo below to Franschhoek marketers for their FLF wine writers none award fiasco last week or to SA wine hacks whose response to the none award has been bizarre. A round robin polling a united response to the none award includes John Maytham, one of three judges who were reported to be “in unanimous agreement” that the entries were drek; the Department of Wine at the University of Cape Town issues pompous opinions from the Ivory Tower while one Franschhoek publisher forwarded the call to pencils to the PR company who organized the none award. Perhaps the most sensible suggestion came from Cathryn Henderson, editor of Classic Wine magazine, to approach the none award sponsors to run a wine writing course. But who would present it? SA writers are obviously too rubbish to contemplate… Loosely translated from Slovak, the sign below warns the public against shoddy poseurs.
“Makes you think!” was the informal response from the SA National Wine Show to the bombshell that there will be no award this year for the Franschhoek Wine Writer Competition. A special meeting of Exco will discuss the news and I can hear the high-fives here in Bratislava as Franschhoek passes them the competition on a plate. A nice garnish indeed for one of Steven Maresch’s grain fed steaks from The Local Grill, Wolftrap Steak House of the Year I read. Obviously the sponsor’s decided bellies trump brains every time in SA wine and the former are certainly larger than the latter in Franschhoek this season.
To confirm just how poor the entries were this year, I attach mine, about VinExpo Asia last year.
Shanghai is to Hong Kong as Johannesburg is to Cape Town: financial centre vs. tourist playground; materialistic mecca vs. arty commune; metropolis vs. pretty parochial; the future vs. the past. Which explains why Cape Wine 2012 will be held in Cape Town and VinExpo went down in Hong Kong at the end of May.
Johannesburg and Shanghai would be much more appropriate venues if selling wine to Africa or Asia is your wish. But then preaching to the converted is a forte of marketers when the locals all speak English. Certainly not the case in Shanghai.
Hong Kong is also far closer to Cape Town than it is to Shanghai in cultural topography, as both were grand cities of British Empire and remain stuffed full of gentlemen’s clubs and broekielace. In Johannesburg they eat mopani worms and smileys (sheep heads) are on the menu. In Shanghai, its bullfrogs broiled in hot chili oil, deep fried big snake and live day-old chicks sold for snacks on the sidewalk.
Ten random Shanghai observations that convinced this Dorothy he was no longer in Kansas:
1. Facebook and Twitter were disabled countrywide either side of the 4th June anniversary of the 1989 Tiananmen incident. Statues of Mao abound and the great helmsman glowers at you from renmimbi banknotes, denominated in yuan (with 1RMB – not Rand Merchant Bank, alas – about R1.50).
2. Guests at the über-bling Tongji Days Hotel are warned not to drink the water available from the gleaming designer taps.
3. Tipping is neither expected nor accepted from porters at Pudong (“pudding”) airport to “premium waitresses” at the serene Tang Dynasty restaurant.
4. There is a shopping centre of food just off Siping Road – a four story affair stuffed with restaurants, delis, fast food outlets and grocers. Korean kimchi (farty, as opposed to hispi, cabbage), sushi and sashimi, Sichuan peppers, sweet and sour Cantonese, Shanghai noodles with honey-roasted pork and hardly any wine at all. Tomatoes pass for fruit and are served up for dessert, alongside exotic dragon fruit and giant sweet lemons.
5. Bottled beer comes from Harbin or Asahi, in weird sizes like 620ml and 580ml and costs very little – R25, in a restaurant. The cheapest wine costs ten times as much and is either local (Dynasty or Great Wall, a commercial blend of Chinese and Spanish bulk) or Jacobs Creek. Prices are outrageous, all the way up to Château Lafite with one or two “f’s” at R40,000 a pop.
6. Counterfeit goods proliferate, with dodgy Hugo Boss and YSL “silk” shirts and glitzy Cartier watches openly hustled.
7. The busiest shop is the downtown Apple outlet on Nanjing Road.
8. The Shanghai underground makes Gautrain look more toy train and the longest journey costs R10. The maglev out to pudding airport reaches speeds in excess of 430 Km/hour.
9. iPhones rule, making online youth a real pavement hazard, engrossed as they are in their own personal iWorlds.
10. Food is for free, well almost. R200 buys you all you can eat sushi, sea snails, sweet and sour what-have-you, Peking (not Beijing) duck, noodles and stir fries galore at the top of the Pearl Tower, a cross between the Eiffel Tower and the Paarl language monument.
A hugely complicated market. Is it worth the effort? Most definitely, as China last year spent $15.6 billion on luxury and will account for 2/3 of the world’s de luxe spending in five years’ time. With bulk exports knocking the stuffing out of the value-for-money commercial wine business, the top end of the market is the only profitable end. A visit to the Shanghai Museum off Freedom Square (entrance free) showcases Ming and Qing vases and brass wine vessels embellished with bunches of grapes dated many thousands of years BCE. Long before the vine reached France, when Bacchus was still a boy.
By 2050 China will boast 90 cities with a population of over 5 million. Today New York is the only US city in that club. A one-child per family policy, in place for the last three decades, means that Chinese yuppies – who enjoy an annual average pay rise of 15% with no unemployment – have nothing to spend their money on except Cartier watches with diamond encrusted dragons and the odd icon wine from the Drakenstein mountains, as billionaire diamantaire Laurence Graff who owns Delaire, knows.
And they aspire to western luxury. T-shirts have logos in English; French and Italian brands abound and there are no religious fatwas to spoil the party. Getting drunk in public is socially acceptable and many do. Facts of life, which make China and its 1.4 billion consumers the Land of Cockaigne for Cabernet producers.
So off to Hong Kong on Cathay Pacific for VinExpo Asia 2012. To set the scene, Obikwa Sauvignon Blanc 2011 in “people’s class” (which on SAA would more accurately be referred to as “poverty class”). Distell sold 350,000 bottles of the stuff to the airline which pays on time, at a good price. Volumes to Asia have risen from three to 20 million litres under the guidance of Asian MD, marvellous Marius Fouché.
The Hong Kong Convention and Exhibition Centre in Wanchai is the Cape Town Convention Centre dialled up to the max. The SA stand was sad and old fashioned – a few square metres of low-budget soulless exhibition real estate divided up into little rabbit hokkies with winemakers desperately displaying their wares. No Greek temples, like the palace of Baron Philippe de Rothschild. Lacking the energy and imagination of Chile or the self-confidence and aggression of Australia. But redeemed by the wit and humour of winemakers like Tertius Boshoff, from Stellenrust, who confided the only way to deal with Asian shows is to avoid going to bed sober.
Tertius had his Blackberry stolen on the packed Hong Kong MTR subway and the stand noted it would be easy to catch the thief as she’d be the only person in Hong Kong without an iPhone. Dana Buys, from Vrede en Lust, was looking forward to Shanghai, a city he’d been visiting since 2001. “You won’t believe how much it’s changed. I love the place.”
A Hong Kong importer hosted Post House, Mooiplaas and Waterford, catty-corners to a French importer. Old hand Kevin Arnold arranged tastings of Château Palmer for passing S’effricans from the shy assistant, who kept apologizing for being a student. We were most happy for her lack of sommelier skills, for tastings of grande marque French were restricted to mega gravitas identities like James Suckling of windswept hair and serious mien and Chinese buyers.
Saint-Émilion was out in full force with a blind tasting of 2009 and 2010 judged by the public. The winner was Château Destieux 2009, owned by Christophe Dauriac who also owns Marianne on the Simonsberg. How refreshing to see big names from perhaps the most prestigious appellation in the whole of Bordeaux submitting to the verdict of a blind tasting by mere mortals; something hard to imagine in Paulliac or Stellenbosch.
Christophe admitted marketing Marianne was an uphill battle, as SA consumers didn’t understand the classic style. A battle already lost by president of the appellation, Alain Moueix, (pictured above) who made revolutionary Ingwe red blends in Somerset West a decade ago, together with PJ Geyer who is now making exciting cuvées in Bot River, the next fashionable appellation in SA.
Alain gave up bashing his head against the proverbial brick wall and now sells his SA grapes. His right bank properties, Château Mazeyres and Fonroque are shooting out the lights. Fonroque, a fully biodynamic operation, it was my own favourite after Clos des Jacobins 2009. But priced at €50 a bottle, it’s twice the price of Fonroque for tremendous energy and focus of flavour.
On the evening before the VinExpo balloon went up, we dined at The Yellow Door Kitchen in Central, although new wave chef Lau Chun was away in Macau. To drink, disappointments de luxe: a mediocre Aussie Riesling from the Clare Valley and an oxidized Cabernet 2006 from McLaren Vale. Not an SA brand on the list. As we finished up the set menu, Charles Banks arrived with two bottles of Guigal La Mouline (1985 and 1995). Confirming that just because you made a cult Napa Cabernet (Screaming Eagle), when you’re off duty, nobody will force you to drink it.
“Have you been to my new wine bar, Amo Eno?” enquired Chas. Located in the International Finance Centre, the tallest building in Hong Kong, this über-slick operation has captured the zeitgeist of a 21st Asian metropolis: chrome and glass with a Steve Jobs interface.
Two glasses of Jackal Bird 2010 white blend ($75 for 25ml, or R100 a mouthful) from Chas’ biodynamic Fable Wines operation in Tulbagh. This was not only the most expensive Tulbagh tipple ever, but liquid confirmation that SA can deliver icon juice, once the marketing has been sorted.
Typical that you need to fly 13 hours halfway around the world and endure uncouth buffeting over the Bay of Bengal, to taste something from down the road. But then the Amo Eno situational variables do not (yet) exist in SA. But Chas is certainly showing the way forward for any producers interested in following him into a brave new Asian dawn.
Franschhoek, once the most media-savvy appellation in SA, has shot itself in the foot like the elephants they used to cull with cannon borrowed from the castle, back in the salad days when the place was called Olifantshoek. For F’Hoek has decided the annual Wine Writer’s Prize will not be awarded this year and sponsors Porcupine Ridge, will keep their R25K. Presumably the judges (below), Xhosa translators and PR agencies will still get paid!
The Taj Classic Wine Trophy competition played out last night over rare lamb racks that went down in the record books as the best awards dinner main, ever. Anel and Samarie (below) clearly agreed. The starter of Franschhoek salmon trout was not too shabby either and the wines matched both courses exceptionally well as of the 14 wines awarded, no fewer than 13 were identified with a geographic appellation.
What a difference a year makes. This time last year it was 40° in the shade (and there was not much of that) at the Franschhoek pretty-as-a-pin winery of mining mogul Gerard Holden and art identity Migo Manz. The occasion then was a braai to raise the curtain on the Mining Indaba at the Convention Centre in Cape Town. A party repeated today although this year it was raining at 2am and Big G caused a white plastic tent to be erected to protect the invited from the unseasonal elements. It was all systems go by 10am.
When it comes to choosing the best cheese in France, tasting blind is the methodology employed at the Salon Mondiale de Restauration et Hôtellerie in Lyon. Which further isolates the sighted tourneys employed in the far reaches of hedonism, like the Platter wine guide in SA, whose ratings are far from impartial and independent. The power of tasting blind was again confirmed by the winner of the Concours National des Fromagers.