Lars Morgan runs the innovative Morgan’s Wine Store in the Tygervalley Centre. I interviewed him in the Sunday Times at the end of July about his bugbear. His answer was refreshingly honest: “Recently I read an article where [pundit and importer] Mike Fridjhon is praising JP Chenet Merlot for great quality and price, saying that it is ‘streets better than any Cape example.’ You cannot convince me that one of the biggest supermarket brands in Europe that have wine in 3L bag in box for approximately R60 can compete with our South African Merlots.