China has been trading with South Africa since the days of the Song Dynasty, over eight centuries ago. Today Sino-African annual trade is in excess of $166 billion and there are 750,000 Chinese traders active on the continent. China is our largest trading partner and third largest source of tourists. Yet in 2012, SA generic marketing spent less than 3% of their budget on the entire Far East, including China, India, Japan, Korea, Thailand, Vietnam and Singapore. There is clearly work to be done to promote SA wine and tourism in China.
The China/South Africa Wine Friendship Association, launched at Cape to Canton on Sunday. invites membership from progressive SA wine producers, hoteliers, restaurateurs, tour guides, airlines and wine lovers and is in discussions with various Chinese trade and tourism bodies and leading Chinese restaurants, hotels and tour operators in SA. The UCT Confucius Institute and Hong Kong Trade Development Council are two examples.
Benefits for participating wine brands include:
For more information and to be kept informed, send your details to firstname.lastname@example.org.
Boy with no beard fashion blogger Xanthus Viljoen was one of the first Cape Town wine lovers to join the China/South Africa Wine Friendship Association on Sunday.
I wonder what country is the #1 tourist source if Chine is #3 for South Africa