The official post mortem on Cape Wine 2012 raises more questions than it answers. The press release kicks off: “The South African wine industry, a major contributor to the country’s agri-exports, has just hosted its ‘best ever’ international trade exhibition, according to the chairman of Wines of South Africa (WOSA), Johann Krige.
WOSA is a not-for-profit organisation mandated by government to promote South African wine exports that last year generated R350,4m in sales.” Come again? WOSA’s budget is R35 million a year or 10% of SA wine export sales? If the numbers are correct, then WOSA should be closed down immediately as it simply does not deliver this kind of value.
But Cape Wine 2012 is not about WOSA. It is about brave producers like Elgin Ridge (above) and Chateau Beau Belle (below) who paid the exorbitant price of R18,000.00 for a stand to pour their wonderful organic Sauvignon Blanc and incredible value Shiraz, respectively.
It is not about WOSA holding court at Bistro Bizerca or my perceived antagonism towards the show brought on by a case of Sour Grapes as some Twitter trolls tweet it. It is about Botanica Pinot Noir and Chenin Blanc. It is about wine. Wines like the tangy Pinot Gris made by Pierre Winshaw (below left with Julien Schaal whose Chardonnay is tops). Pierre’s great granddad Bill started Stellenbosch Farmers Winery and I do hope Pierre’s Pinot was a guerilla entry, smuggled into the venue. If so, the wine and the way it was marketed would have made Bill proud.
How about some feedback on the spin off show, Vindaba?
Is it not worrying to WOSA, that considering the amount of Journalists/Bloggers they brought in, there has been so little being written about the Cape Wine 2012. And nothing about the Vindaba….The question is, if we had to rate WOSA like we do government… WOULD IT BE A FAIL?
CS- is your dial up in your hut not working mate?? little being written about capewine… right there you pretty much lost any credibility.
I have never read such a nonsense like this! 18.000 Rand is not an exorbitant price for a stand on an 3-days-event like the Cape Wine. It´s deep under the international average. For this money the show was superperfect organized. I can say that because I was attending in the last 40 years nearly every big wine show in the world. I don´t believe that Mr. Neil Pendock has a similar experiencre.
Pendeck says: „Wine exports has last year generated R350,4 Mio. in sales“. That´s wrong. It was a volume of around 350 mio liter in export and in sales 8 – 9 bio. Rand. That means the WOSA budget is less than 0,5 % of the total export sales The WOSA Budget with 34,65 Mio Rand is in comparison to other organisations poor. The wine promotion body of Austria has three times more money.
Neil Pendock replies: the information comes from a WOSA press release which also contains this nugget ‘Jamie Goode, a Master of Wine and high-profile wine journalist from the UK, was enthused by what he called the “great energy and positivity”’
In my understanding of journalism a writer – even a blogger and not only journalists – should scrutinise every press release he receive, especially in the case that you will using it for such a substantial critic.
I assume you were a guest of WOSA at Cape Wine 2012? You should have declared this. In South Africa we would call your comment “unethical.”
WOSA have a track record of issuing incorrect press releases. This one should be retracted and corrected.
May You call my comment “unethical”.
But fact is: your comment is completely unprofessional and unserious, missleading the readers. Let´s say it clear: its a lie! And to lie is not only in my eyes much more than unethical. It´s a capital sin for public writers – blogger or journalist.
Dear Mr. Scheuermann
I suggest you ask somebody with a better grasp of English to explain this blog post to you. You clearly do not understand it at all. I suggest you stick to enjoying free trips paid for by others (even if you don’t like the food served) and refrain from commenting on things you know nothing about.
Your comments have become abusive and no more will be posted. Please direct any further abuse at WOSA and SAA.
Have a nice day!
Why so harsh on critics?
Is it right youve been an advisor to SAAs wine list which really is not very representative to SA wines (ec class).
I’ve been invited to the show as well – but without all these people invited there would have been literately nothing on the media here. Thats how PR works – and WOSA is very effective in this matter, knowing what other institutions spend and get as a result…
All the best from Germany
Michael W. Pleitgen
Dear Mr. Pleitgen
I don’t even get invited to SAA wine awards functions! No, I am not an advisor to SAA and never have been.
I welcome criticism – the only requirement is people get their facts right.
I beg to differ on how effective WOSA is as I suspect I get different information to you.