Daniel Radcliffe proves acting skills in London stage role
 
pic

Pendock Uncorked

South Africa's leading independent drinks commentator…
 

Selling wine to China – the challenge

Posted: May 29th, 2012 | By Neil Pendock


Brisket noodles (below) with an investment banker from Beijing last night put a couple of things into perspective. China has been the world’s largest wine consumer for the last three years. Per capita consumption may be only 500ml as opposed to 5l in the USA and 50l in France, but 1.4 billion Chinese have a great multiplier effect.

20120530-023334.jpg

Since wine duties were scrapped in Hong Kong, SA wine has gone backwards in the Special Administrative Region. A flying visit to the Flying Winemaker store in Central turned up Goats do Roam, Meerlust Rubicon and er, that’s it. France and Australia are making all the running and comparing the stands at VinExpo, it’s easy to see why. SA wine marketing has misplaced it’s Mojo. If it ever had it to begin with. Oh dear.

  
 
 

Comments

 

Mr Chow

May 30, 2012 at 5:47 pm

Did Pendock san go to my aunt’s noodle shop in DongSchlong sector. She is waiting, she is wanting.

 

Pieter

July 5, 2012 at 9:07 am

We are a company in SA wich sells export quality wines to the world. Please let me know if you are interested we get our export quality from 212 wine farms in the Western Cape.

Leave a Comment




 

  • About

    Called "South Africa's most influential wine writer" by DrinksBiz (NZ), a "wijngoeroe" and "beminnelijk maar snoeihard" by De Telegraaf, a "Master of SA Writing" by Ernst Gouws and voted “most trusted palate” by readers of WINE magazine, Neil Pendock is South Africa’s leading Indie drinks commentator.

    An "enthusiastic amateur", he owns a small farm on the Paardeberg which used to supply a few grapes to Swartland Winery, a producer he never wrote about. After two decades in the spittoon, he retains a healthy disregard for the anoraks, bowties and Emperors of drink and their new clothes.