After last week’s gloomy stock-take of SA wine in the Financial Mail (a story I comment on elsewhere in addition to other commentators) comes the news of a new marketing initiative for SA wine. Don Tooth, MD of Vergelegen, told Sasha Planting that he is “encouraging SA’s greatest wine farms to work together to develop and market” their architecture and history which “form the basis of a rich cultural heritage.”

Danie de Wet, Vergelegen winemaker Andre van Rensburg and I strategize

For those who thought this was a job for WOSA (a “wine export marketing council”) we learn that “its main focus is on placing the high volumes produced by the large co-operatives on supermarket shelves.”

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