This is one book we hope will be judged by its cover. For if snappy design and cool labels sell wine, why should an off-the-beaten-track guide to the Winelands not rely on visuals? This is the week of the Cape Town Design Indaba, after all. Below is a wallpaper made by Janneman Solms from some of the images in The Good Value Guru Diaries 2010 – doing an Anthony Lane for the wine tourism scene. How many local heroes can you identify?

Emile Joubert suggests we make a poster of it. “Wine routes in SA are really lacking imagery to sell to tourists. This style would work very well.”

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