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Well the much anticipated People’s Guide is out and we indulged in a spot of guerilla marketing at Nedbank’s Green Wine Awards at the Mount Nelson this lunchtime. Following the lead set by Jamie Goode blogging his recent visit to the Winelands, some snaps:

Author Michael Olivier and enthusiastic Platter pundit Fiona McDonald

Co-author Michael Olivier and enthusiastic Platter pundit Fiona McDonald

Paul Cluver

Paul Cluver

WINE magazine's new publishing editor Cathryn Henderson

WINE magazine's new publishing editor Cathryn Henderson

Former WINE editor Christian Eedes

WINE former editor Christian Eedes

Another enthusiastic Platter pundit, Christine Rudman

Another enthusiastic Platter pundit, Christine Rudman

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Comments

 

inke

November 11, 2009 at 5:12 pm

GREAT PICTURES!!!!!!!!

 

Hannes

November 11, 2009 at 5:22 pm

Great! How can I order some copies? Price?

 

Guerilla Marketing

November 11, 2009 at 7:39 pm

Where can I find a copy?

 

Michael Olivier

November 11, 2009 at 7:49 pm

Hannes – we have them hot off the press today. Will be available in bookshops in about a week or so – selling at R99. Also available on kalahari.net soon. If you have trouble finding one, please email me on my website http://www.michaelolivier.co.za.

Kindest regards

Michael

 

Review

November 12, 2009 at 11:35 am

Fantastic review for The People’s Guide by lifestyle “kenner” Emile Joubert:

This guide exceeds my expectations. Love the mix of facts, did you knows, lay-out. Well done! It’s going to give Dan Brown a run!

 

Jay Conrad Levinson

November 14, 2009 at 9:45 am

This is very good Pendock and Olivier. When I update my book Guerilla Marketing I will be sure to add a chapter on sending rave reviews to oneself with untraceable names like Cindy-Su or Inke, Chandre-Marlize or Hannes. Good stuff.

 

Neil Pendock

November 14, 2009 at 1:15 pm

Dear JC

The rave review from Emile Joubert is far from untraceable – he lives on the http://www.winegoggle.co.za blog.

Cheers

 

Evgeny Shvidler

November 14, 2009 at 4:07 pm

Come on Jay, you are now guerilla marketing your own sorry book!

 

Emile

November 15, 2009 at 8:37 am

Hey Jay
Yes, it is I who sent those words to Neil via text last Wednesday. Despite being pissed when I sent them, I stick to my opinion. Try another one, pinkie.

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  • About

    Neil Pendock is South Africa’s leading Indie drinks commentator – he has no financial connections with any importer, producer, distributor, retailer, show, competition or restaurant.

    A columnist for the Sunday Times, Financial Mail, winenews.co.za and WINE magazine, he was voted “most trusted palate” by readers of WINE. An enthusiastic amateur, he has a healthy disregard for the anoraks, bowties and Emperors of drink and their new clothes, both locally and internationally.

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