Comments on: Peter on Packaging

By: Neil Pendock

Neil Pendock — Sat, 14 Nov 2009 11:18:30 +0000

Hi JC

For the record, this interview with Peter was offered by him and not solicited.

Put that in the next edition of your book.

By: Jay Conrad Levinson

Jay Conrad Levinson — Sat, 14 Nov 2009 07:49:57 +0000

This is also very good. You get an expert to support your point of view, but he guerilla ambushes you and supports your opposition. If not even experts can separate a product from its packaging, then the man on the street who is buying wine in labelled packages from his supermarket should use a sighted guide. Very good.

By: Peter

Peter — Wed, 11 Nov 2009 21:26:06 +0000

So important to know which direction to go, should it be left, or should it be right, or indeed should it be straight ahead.

Only an approved designer client direction and intact budget can ensure that the checklist items are appealingly checked.

Well now, I feel much better. My appreciation of wine has shot forward in leaps and bounds.

By: All American packaging | Packaging USA | Wrapping Supplies

All American packaging | Packaging USA | Wrapping Supplies — Wed, 11 Nov 2009 12:27:30 +0000

You’re absolutely right! it is a very important part, and as you said, sometimes the most important factor in knowing which design direction to go.
As far as the designer, it is then their job to make sure that the budget is kept intact as well as adhere to the other designer checklist items to create an appealing design that the client will approve.

Best Regards