One of the world’s most esteemed fashion and style bloggers, American Scott Schuman a.k.a The Sartorialist will be in Johannesburg later this week to attend the Mercedes-Benz Fashion Week Africa 2012.
After giving up his job in fashion sales in 2005 to look after his daughter, Schuman started blogging. Carrying a digital camera, he took to the streets of New York City. He then posted his photographs of people who caught his eye on his blog which The New York Times has described as a “bellwether site that turned photo-blogging into an art-form. The blog now receives 14 million page views per month.
Aspasia Karras, editor of Marie Claire, believes “that he’s coming to work on a book of African style, so I am quite excited to see how he gives it his special spin.”
One of South Africa’s local fashion bloggers, Malibongwe Tyilo of the SKATTIE, WHAT WERE YOU WEARING? said yesterday, “Due to prior commitments I won’t be at Fashion Week Africa, but I’ll be watching his blog to see what he shoots here. I am curious generally how visitors photograph or present South Africa to their audiences. It’s interesting to see what fascinates them. We get used to ourselves, so to see the beauty an outsider may notice is always interesting.”
The Mercedes-Benz Fashion Week Africa 2012 takes place at Melrose Arch Johannesburg, October 22 – 27. For more information visit www.afi.za.com. The Times is the official media partner of Mercedes-Benz Fashion Week Africa 2012
Wow… 14 million views a month – now that’s what I’d call some serious blogger power! Wonder what it takes though to get that initial boost in readership.. bit hard for most if they don’t have an offline platform on which they’re famous in the first place (as Schuman no doubt has in the fashion world by the sounds of it)