I’ve been reading Mrs Moneypenny’s book Careers Advice for Ambitious Women. I’m reading it because I’m a fan of her column in the Financial Times, not because I’m particularly ambitious (why not?). It’s good food for thought on women, work, the balancing act and how to self-promote. I am not big on self-help books but this is written by Mrs Moneypenny aka Dr Heather McGregor. She’s an impressive woman: runs a headhunting company in London, pretty ruthless about what she wants and has a spunky attitude to getting ahead. One of the things she does well is to keep on reminding the reader throughout the book what/how men are doing.
There is a chapter dedicated to ‘doing your own PR”. Self-promotiong is something we shy away from, don’t we? It’s immodest, arrogant, showing off… But we don’t criticise a man for doing his PR, do we? He probably understands that (research quoted in the book) “moving into leadership roles… takes more than doing things right.” If you’re good at your job, “you need to make sure people know that you are.”
Every woman should spend 5 percent of her time doing her own PR, advises Mrs Moneypenny.
A little skeptical, and perhaps a little lazy, all I’ve done about my own PR since reading her advice is to have a picture removed off a website of me drinking a large cocktail. It was quite a lovely picture – but I am not sure if it was meant to be of me or the big bottle of vodka in the same frame.
Then tonight I read this, Why Don’t Women Act More Like Men at Work? on The Atlantic and the point is again made. Take it:
Two of the biggest barriers for women in advancing their careers are failure to make their achievements known and to find people who could help their careers, according to a survey conducted last year by Catalyst, a nonprofit group that presses for workplace opportunities for women on three continents. “When women were most proactive in making their achievements visible,” the report states, “they advanced further, were more satisfied with their careers, and had greater compensation growth than women who were less focused on calling attention to their successes.”
Now for a bit of self-promoting: I’m going to tweet this blog post now.