This from a Guardian article:

A research note written by a 15-year-old Morgan Stanley intern that described his friends' media habits has generated a flurry of interest from media executives and investors.

The Financial Times reported today that the US investment bank's European media analysts asked Matthew Robson, an intern from a London school, to write a report on teenagers' likes and dislikes.

His report, that dismissed Twitter and described online advertising as pointless, proved to be “one of the clearest and most thought-provoking insights we have seen – so we published it”, said Edward Hill-Wood, head of Morgan Stanley's European media team.

“We've had dozens and dozens of fund managers, and several CEOs, e-mailing and calling all day.” He said the note had generated five or six times more responses than the team's usual research.

via Twitter is not for teens, Morgan Stanley told by 15-year-old expert | Business | guardian.co.uk.

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