Read this piece on myadsl about The Times online strategy. It includes an interview with our New Media Strategy Manager Colin Daniels. Extract:

This fresh approach and online focus is already paying dividends with the original Sunday Times website showing an impressive 20% growth in only a few weeks after the launch of The Times.

“We are thrilled with the success of the new site as it is a positive improvement on the previous Sunday Times site. The objective is to create an interactive experience and reach a broader audience,” says Colin Daniels, The Times new media strategy manager.

Read the full article here.

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